Taware’ (emergency) was the state which so many countries around the world were in during the past year of 2020 due to the COVID-19 pandemic. Taware’ is also the name of the startup that seeks to provide the Egyptian medical field with the necessary support to overcome this state but not only during COVID but also after the pandemic is over. Taware’ was founded by a group of medical professionals who come directly from the emergency rooms and who have first-hand experience of what it means to see patients come in too late for them to provide the services necessary to save their lives. Therefore, the group founded the startup to function as the link between the patients and the hospitals by ensuring that the patients get access to emergency cars and the necessary first aid tips and guidance they need to execute while they wait for professional help. Unfortunately, the team lacked the necessary knowledge and experience they needed to get their startup running from the technical and financial aspects of their operations. Once COVID-19 was announced as a pandemic, it was a ticking clock for the team of Taware’ to realize they had to immediately start their operations effectively and add their value to the medical service providers sooner than they had expected.

The team applied to be part of Tomooh’s training and mentorship program in hopes that they can get that extra push they needed to set their operational and financial plan and run their startup. In Tomooh, they were part of the intensive training program that gave them insight on financial planning, the legalities behind establishing and running their startup, and on the marketing that they needed so desperately. Additionally, mentorship sessions and constant personalized follow up with their progress in implementing the tools and information they have gained throughout the program allowed the team to put into practice and actually implement the different tools they were provided with.

Near the end of this phase of Tomooh’s program, the team has even taken part in a series of pitching presentations and interviews that gave them direct feedback from specialized mentors and consultants in the field which gradually but surely brought Taware’ to its launch day as they remain determined to provide a 10-minute arrive service for all their beneficiaries in Greater Cairo in addition to expanding to provide them with a hotline call center that would help aid all callers with medical advice and first aid guidance that would help relieve so much pressure off the public health sector in Egypt.