Location: Greater Cairo
Contract Type: Consultancy
About Etijah
Youth and Development Consultancy Institute – Etijah is a non-profit organization specialized in developing, improving and disseminating development methodologies in the field of youth and community development. Based in Cairo. Etijah primary concern is to create and tailor up-to-date and high-quality development methodologies, research tools, applicable practices of youth development and training delivery models, to be able to qualify youth by providing them with the skills, know-how, and aptitudes, as well as contribute in building the capacity of governmental and non-governmental youth-serving organizations. Our role is to provide youth with direct access to unconditional participation by providing them with practical tools and models for developing community-wide initiatives.
Project Overview
Nawah Theater Teams and Shamandoura Musical Teams are two key components of a youth-led edutainment initiative in the Youth Empowerment and Raising Awareness on Population Issues Program, implemented by Etijah in partnership with the Ministry of Youth and Sports (MOYS) and supported by the UNFPA. Nawah consists of 16 theatrical teams, each representing a different Egyptian governorate. These teams perform interactive, community-based theater performances in the population awareness clubs inside youth centers that highlight social issues in a compelling and relatable way. Encourages audience interaction and reflection, using narratives rooted in local contexts. Shamandoura musical teams use songs and music to convey messages about societal challenges in local communities through interactive musical sessions.
Both Nawah and Shamandoura use performing arts as a powerful tool for social change, raising awareness on critical population issues such as gender-based violence (GBV), female genital mutilation (FGM), child marriage (CM), reproductive health (RH), and family planning (FP).
Main Duties and Responsibilities:
1- Activate and manage Nawah’s social media platforms on Facebook, Instagram, and TikTok.
2- Market Nawah and Shamandoura teams effectively through engaging content and social media growth strategies.
3- Execute an ongoing digital awareness campaign ensuring the engagement of at least 500,000 individuals on the population issues, covered by Nawah and Shamandoura, using existing materials (no new content production required).
4- Customize 10 short videos from the available materials for targeted social media engagement.
Scope of Work
- Marketing Strategy & Social Media Activation
- Posting, scheduling, and optimizing content for Facebook, Instagram, and TikTok.
- Managing audience interaction (responding to comments and messages).
- Monitoring trends and adapting strategies for maximum engagement.
- Content Editing & Customization
- Editing and repurposing existing project materials (no new content shooting).
- Customizing 10 short videos (formatted for social media platforms).
- Enhancing visuals and captions for impactful messaging.
- Digital awareness Campaign Execution & Engagement Growth
- Running a targeted digital awareness campaign using Nawah and Shamandoura’s materials.
- Ensuring 500,000+ engagements through paid and organic strategies.
- Utilizing reels, stories, posts, and interactive content to increase visibility.
- Reporting on reach, engagement, and audience insights.
Eligibility Criteria
- Proven experience in digital marketing, social media management, and campaign execution.
- A strong track record in awareness campaigns related to social issues.
- Expertise in content editing, storytelling, and audience engagement.
- Experience in running high-reach campaigns on Facebook, Instagram, and TikTok.
- Capacity to provide analytics and performance reports.
- Registered company
Key Deliverables:
- Social Media Marketing Strategy, Activation & Management Plan (including content calendar).
- Digital Awareness plan and execution reaching 500,000 engagements.
- 10 customized short videos edited from existing materials.
- Regular posting of reels, stories, and static posts across platforms.
- Monthly progress reports tracking reach, engagement, and impact.
- Final campaign impact report detailing overall performance and lessons learned.
** The technical proposal must include the following:
- A technical proposal outlining the proposed approach, timeline, and expected outcomes.
- Portfolio showcasing previous relevant work.
- References from past awareness campaigns or similar projects.
** The financial proposal must include the following:
- A financial proposal detailing the budget breakdown.
- All costs must be stated in EGP and inclusive of all taxes
- Tax registration documents.
How to Apply
Proposals must be submitted by hand at Etijah’s Office Front Desk in two Closed Envelopes by 4:00 PM on Sunday, April 13th, 2025. Late applications will NOT be considered.
For inquiries, please contact us on +202 2417 7375
Etijah Office Address: 56 El Nozha St., Heliopolis, First Floor, Cairo, Egypt, 11341