Partner: Nahdet El Mahrousa


Year of Implementation: 2012-2014


Derived from the vital role of Etijah to enhance youth skills and assisting them in overcoming problems and obstacles resulting from the lack of the educational system and the lack of the skills and competencies needed to apply for job opportunities, Etijah established the Retail Project in 2012 by adopting a new methodology in recovering youth marginalization and offering them an appropriate chance to apply for job opportunities.


Etijah’s methodology was an integrated package starting from rehabilitation and job readiness, nomination for job opportunities, following up and guiding the young people who have not been employed in order to enable them achieve progress and growth in their careers. Etijah’s Academy for Retail Industry offered set of successive trainings which qualified youth for the labor market and included life and functional skills for a duration of 20 days.


Successful Etijah Academy graduates were referred to Etijah’s partners for employment opportunities and enrolled to a wide network of volunteers and skillful trainees. Etijah Academy – Retail Program aims not only to equip youth with desired competent skills for the labour market, but also to deepen Etijah’s comprehension of the “educated unemployment” phenomenon.


Etijah Academy was established to devise measuring tools and techniques to cure the cumbersome financial ordeal majority of youth experience. The aims of the study were as follows:


1. Identify the needs of employers from Etijah’s potential human capacity.
2. Familiarize young job seekers with work environments and demands and comprehend their expectations.
3. Bracket widening gap between employers and job seekers.
4. Design a training manual to resolve all findings meaningfully.
5. Define visual merchandising, sales skills, and retailing.