About Etijah

Based in Cairo, Youth and Development Consultancy Institute (Etijah) was founded in 2006 as an Egyptian NGO specializing in Youth Development. Since its establishment, Etijah has been working across various development sectors, including Education and Training, Health and Women Empowerment, Volunteerism and Civic Engagement, and Entrepreneurship and Employment. Etijah is leading and implementing several development projects across the previously mentioned sectors in partnership with several international, regional, and local organizations to provide youth with the necessary skills and knowledge to further promote their empowerment and leadership in society. 

Etijah primary concern is to create and tailor up-to-date and high-quality development methodologies, research tools, applicable practices of youth development and training delivery models, to be able to qualify youth by providing them with the skills, know-how and aptitudes, as well as contribute in building the capacity of governmental and non-governmental youth-serving organizations. Our role is to provide youth with direct access to unconditional participation by providing them with practical tools and models for developing community-wide initiatives.



This mission is designed with the aim to 1) develop the capacity of 40 members of theatre and music network volunteers to lead their teams independently and in a decentralized approach, 2) explore opportunities and support selected teams out of the 17 to turn their theatre and music social initiatives into established Social Enterprises. The selected consultant will work with the targeted participants which are a representation from 17 teams in 17 governorates to provide technical services related to the scope of validating their businesses, with technical services of coaching, mentorship and other technical services needed to be able to sustain their social initiative independently. Both individuals and entities can apply for this consultancy.


Project Background

Since 2017, Etijah has been leading an edutainment project in cooperation with the Ministry of Youth with the support of UNFPA. Entertainment education is used mainly in youth centers to raise the awareness of community members in particular youth on the targeted population issues. This is being implemented by capacitating youth to develop artistic products to be presented to the public in different governorates in addition to organizing a nationwide competition between governorates. The Edutainment tools include interactive theater, music and filmmaking.

Nawah & Shamandoura Community Art Network consists of two main networks formed as national initiatives to promote creative arts as medium for awareness on population issues. The network comes as part of Project’s efforts to support the implementation of the National Population Strategy and Egypt vision 2030. One of its main programs is the Population Awareness Clubs (PACs).  Nawah Network has been strengthened and capacitated to support the PACs’ activation to reach community members with different awareness messages. Since then, the PACs have been the main hub for Nawah Network events to reach out to different community members with various messages on population issues.

The Network is present now in 17 governorates with 17 teams for theatre and music: 

Sharqeya, Damietta, Giza, Fayoum, Beni Suef, Kafr Elsheikh, Menufiya, Suez, Beheira, Red Sea, New Valley, Minya, Assuit, Sohag, Qena, Luxor, and Aswan.

The teams managed to produce around 50 interactive performances and 25 songs.


Objectives of the Mission

The Network of Nawah and Shamandora is voluntary-based. Art is an incentive in itself for young people with different backgrounds and interests to contribute to their community development compared to traditional approaches of lectures, seminars..etc.

The teams were established with financial support from UNFPA in 2017. Since then UNFPA has continued advancing the capacities of these team members through different training related to theatre and music. In addition, the project has been working with them as agents from awareness within their communities through their theatre performances and songs. Nawah teams managed to get some seed funds from other donors to reach out to more people in their communities with their art and also as a way to find more opportunities for their team to continue beyond this project.

The objectives can be summarized in the following:

  • At this stage, the project’s partners would like to support those teams to explore the existing opportunities to sustain their teams without depending only on a single source of funding which is currently UNFPA. That could be through different ways which include but are not limited to tuning the initiative into a social enterprise; learning how to get funding or sponsors..etc. The teams also need to be supported in order to be self-organized and self-led.
  • The consultant will be responsible for doing a needs assessment and analysis to understand the current status and the situation of the teams and identify potential opportunities.
  • The consultant will be responsible for doing an intensive desktop review of best practices related to volunteer network sustainability.
  • The consultant also shall support the teams to transform their work into a sustainable social model or enterprise that potentially could generate income or find more funding opportunities. Ideally, representatives from each team 2-3 young persons will be identified from the 17 teams to join any workshop or training, or planning the consultant is going to organize.
  • Support the teams in developing their business plans;
  • Provide coaching for 6 months for selected 5 potential Teams who will show readiness and have the capacity to continue


Consultant’s Deliverables

  1. A Need’s assessment report
  2. A desktop review paper in Arabic and English presents best practices and lessons learned from similar experiences to Nawah Network in other countries with similar contexts.
  3. A roadmap for the Networks to achieve the above objectives.
  4. Workshops and coaching to the teams as needed will be agreed upon.
  5. Technical Report documenting the process and result of the program and final results and recommendations.


Professional Skills and Experience

  • Demonstrated experience in managing business whether profit or non-profit
  • Demonstrated experience in business consultancy in fields related to social enterprise programs, mentorship, or similar.
  • Ability to work with different beneficiaries as well as age groups (male/female adolescents and adults with diverse backgrounds);
  • Demonstrate the ability and the qualification to transform community initiative into a sustainable social model ;
  • A strong profile in managing technical business services such as marketing, communications, and social media;


How to apply:

Applicant organizations and businesses should submit Hand Envelopes (Separate envelopes for both Technical and Financial Proposals) with the following:

  1. Technical Proposal should include:
  • Training and implementation methodology clarifies the learning outcomes of the program.
  • Samples of training materials.
  • Program work plan/timeline.
  • Assessment areas and assessment rubric per each track.
  • Previous training experience in the subject of the TOR.
  1. Financial Offer should include the following:
  • Breakdown of costs.
  • Legal documents with Company Official Registration, Commercial Records, and Company Tax ID.


The deadline for sending the technical and financial proposal is (Thursday, June 8th, 2023 at 3:00 PM)