Water Campaign (No’tit Maya)
Implementation year: 2013-2014
Partner: British Council
Drop of Water ‘No’tit Maya’ initiative seeks to establish and mobilize a network of young active citizen volunteers. This network will promote awareness and behavior change campaigns while developing volunteers’ knowledge and skill base.
Hence, we were looking for a group of young passionate volunteers; who consider themselves as change makers. We believe that we can make Egypt a better place, through proactively stepping in with positive thinking and proper knowledge.
This campaign main aim is to:
• Increase volunteerism among Egypt’s youth population.
• Improve public awareness and health practices related to water consumption.
• Improve practices around domestic water use.
Based on the aforementioned, Drop of Water ‘No’tit Maya’ is designed and implemented as a social action project and is directed to Young Egyptians aged between 15 and 25.
The goal of ‘Drop of Water’ initiative is to improve public awareness and health practices relating to water consumption focusing on youth volunteer’s participation in the campaign and mobilizing a network of youth not only within their governorates but also with youth from other governorates.
Twenty participants have been trained to be the leaders of the social action project this year in each of the following governorates: Cairo, El-Behira, El-Sharkiyah, El- Fayoum and Suez. 100 participants have reached many other volunteers to be more than 500 volunteers to outreach more than 10000 over the 5 governorates.Participants were able to use the skills they gained throughout the trainings in establishing a campaign and communicating the message of the awareness about water consumption to their local communities, they have also run a social media campaign and delivered the message to online audience after being trained on how to use social media effectively to promote the initiative. Volunteers were spreading new manners using social media “The Facebook page” starting from recruiting new members in the initiatives in their communities.By the end of the initiative, participants were still active to carry on and start establishing other initiatives to tackle problems existing in their communities, so they formed groups amongst each other and started brainstorming solutions and ways to implement these initiatives.
Through this campaign, volunteers shared their ideas and experiences and most importantly learned the significance of Drop of Water ‘No’tit maya’; that a single drop matters and that an individual action counts, yet collective action is more effective.