Partner:WHO and The Fund for Drug Control and Treatment of Addiction.

Implementation Year:January to June 2015

This initiative is to encourage and mobilize the efforts of drama makers and legislators to work together in order to issue a proposed legislation that aligns with freedom of creativity and expression and regulates tobacco advertising, promotion and sponsorship in the Egyptian drama . The main objective will be realized through advocacy to policy makers and legislators to contribute in organizing tobacco advertising, promotion and sponsorship in the Egyptian drama legally in drama and TV series. By the end of the initiative, new legislation should be issued and proposed to the next elected parliament that would regulate the smoking scenes in drama.